|"Its a prototype, it's not meant to be sexy."|
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A producer is someone who creates the scenes and conditions for making movies. The producer initiates, co-ordinates, supervises and controls matters such as fund-raising, hiring key personnel and arranging for distributors. The producer is involved throughout all phases of the film-making process from development to completion of a project. In the first half of the 20th century, the producer also tended to wield ultimate creative control on a film project. In the USA, with the demise of Hollywood's studio system in the 1950s, creative control began to shift into the hands of the director.